Chafai Services wasn’t born out of theory — it was built from the trenches.
In the early days, I was just one marketer showing up to every seminar I could find. I wasn’t networking. I was listening. Taking notes. Studying the patterns behind what made brands grow while others flatlined.
I tried everything. Failed more times than I could count.
But every failure taught me something. I tested funnels, wrote copy, ran ads on my own dime, and spent late nights reverse-engineering what made certain offers convert.
The real switch happened when I discovered legends like Dan Kennedy, Russell Brunson, and Alex Hormozi. That’s when I realized: it’s not just about running ads — it’s about engineering an offer people can’t say no to, and building a system that scales it.